Australian Brand Tracker Methodology

Overview

Data quality

The Australian Brand Tracker follows Conjointly’s rigorous quality standards, including:

• Multi-layered quality controls throughout the research process
• Bot blocking and prevention of repeat completions
• Geofencing to ensure Australian respondents
• Detection of anomalous network activity
• Automated flagging of low-quality responses
• Final quality checks to remove and replace poor-quality data

Sampling and weighting

Respondents are recruited from Conjointly’s panel networks, with quota-sampling used to ensure demographic representativeness. Post-survey (raking) weighting is applied to adjust for key demographics such as age, gender, region, and other relevant factors based on Australian census data and official statistics.

Survey Method: Online survey sample

Category Exposure: Several categories are tracked. Each respondent was exposed to a maximum of 4 categories to ensure focused and high-quality responses.

Waves

Wave 1 (Dec 2025)

Sample Size: N = 1,344

Data collection period: 19 December 2025 – 20 January 2026

Change log

• 31 December 2025: Initial publication with N = 1,165
• 5 January 2026: Re-publication with N = 1,200
• 21 January 2026: Re-publication with N = 1,344 and a revision for superannuation funds metrics