Brand tracking built on research excellence
ISO 20252, 27001, and 27701 certified, ISO 20252:2019, SOC 2 Type I & II compliant, and memberships in major research industry bodies. Brand tracking built to the highest standards that deliver actionable insights.
Brand tracking powered by Conjointly
Get free access to quarterly brand performance data across categories. Priority access to your data category and custom tracker is also available through Conjointly.
Conjointly is an all-in-one market research platform established in 2016, which holds System and Organization Controls (SOC) 2 Type 1 and 2, ISO 20252:2019 (Annex A), ISO 27001:2022 and ISO 27701:2019 certifications.
Conjoinly is also a member of the Insights Association and British Healthcare Business Intelligence Association.
Data that actually drives actions
All syndicated trackers published measure brand funnel stages and category-specific metrics using consistent methodology. Conjointly's research team determines appropriate question formats and content based on research best practices to ensure data comparability across waves.
Need tailored metrics for your business? Custom trackers available through Conjointly.
Insights from actual category buyers
All data are gathered from online surveys using Conjointly's Self-serve sampling. Strict quota controls on country, region, age, gender and profiling characteristics to ensure representativeness of sample.
Respondents selected from Conjointly's network of 100 million verified panelists globally. Each participant provides demographic and profiling information at sign-up, enabling precise targeting and representative sampling for every survey.
Quality control at every stage
Multi layered quality controls including bot blocking, prevention of repeat completions, geofencing, detection of anomalous network activity, automated flagfing of respondents who exhibit signs of low-quality participation throughout the research process to prevent unreliable data from reaching final results.
Upon reaching target sample sizes, responses undergo final quality checks, and poor-quality responses are removed and replaced, ensuring the robustness of reults.
Statistical rigour in every dataset
All final data he data is statistically weighted to ensure results accurately represent the market and category as a whole. Consumers are typically weighted by age, gender, social class, region, level of education and category usage to deliver market-level accuracy.
