Most Australians use search engines about as much as they did a year ago
Using this data story? Please reference the source using one of the formats below.
Conjointly. (2026, May). Most Australians use search engines about as much as they did a year ago. https://brandtracker.conjointly.com/data-stories/search-engine/. Retrieved .
Conjointly. "Most Australians use search engines about as much as they did a year ago." Brand Tracker by Conjointly, May 2026, https://brandtracker.conjointly.com/data-stories/search-engine/. Accessed .
Conjointly. "Most Australians use search engines about as much as they did a year ago." Brand Tracker by Conjointly. May 2026. https://brandtracker.conjointly.com/data-stories/search-engine/. Accessed .
Search engine usage among Australians isn’t dying. Most Australians are searching just as much as ever, AI hasn’t dented Google yet.
The March 2026 Brand Tracker surveyed 1,351 Australian adults. 71% say their search habits are unchanged from a year ago. Those searching more (23%) outnumber those searching less (7%) by 3.4 to 1, with under-30s leading the growth at 31% vs just 17% of over-55s.
There’s been a lot of talk about AI tools like ChatGPT replacing Google, but the search channel is still going strong.
Survey
AU · March 2026 · N = 1,351
Overall results
Question asked: Do you use search engines more or less than you did one year ago?
71% of Australians use search engines about the same as a year ago.
Results by segment
% of responses selected "using more". Line marks the overall average (23%).
Gender
Age group
- Under-30s are nearly twice as likely to be searching more vs over-55s (31% vs 17%).
- Those using search more outnumber those using it less by 3.4 to 1.
- Gender makes little difference, men and women both sit at 22-23% more.
