Most Americans would not order a lab grown burger
Using this data story? Please reference the source using one of the formats below.
Conjointly. (2026, May). Most Americans would not order a lab grown burger. https://brandtracker.conjointly.com/data-stories/lab-grown-burger/. Retrieved .
Conjointly. "Most Americans would not order a lab grown burger." Brand Tracker by Conjointly, May 2026, https://brandtracker.conjointly.com/data-stories/lab-grown-burger/. Accessed .
Conjointly. "Most Americans would not order a lab grown burger." Brand Tracker by Conjointly. May 2026. https://brandtracker.conjointly.com/data-stories/lab-grown-burger/. Accessed .
Most Americans would pass on a lab-grown burger, even if it tasted the same.
The March 2026 Brand Tracker surveyed 1,427 American adults. 55% say they’d be less likely to order a lab-grown burger, even when told it tastes identical to a traditional one, with over-55s the most resistant at 62%.
What does it mean for the likes of UPSIDE Foods, Vow and SuperMeat? Taste parity alone isn’t enough to win over most Americans. Emphasis on lab origin is not the (yet) right approach for mainstream adoption. Knowing how the target consumer is key.
Survey
US · March 2026 · N = 1,427
Overall results
Question asked: If you could order a burger made with 100% lab grown beef that tasted identical to a traditional burger, how likely would you be to order it?
55% of Americans would be less likely to order a lab-grown burger.
Results by segment
Bar shading represents share of "less likely" responses. Line marks the overall average (55%).
Gender
Age group
- Women are more skeptical than men (58% vs 51% less likely).
- Over-55s are the most resistant at 62%, nearly 13 points above the average. Even under-30s sit at 54%.
