The March 2026 Brand Tracker survey of 1,427 American adults across two counterbalanced question orderings asked about support for daylight saving time.

Conjointly found that the DST debate among Americans is largely settled, and opponents are a clear minority. Only 22% of Americans are against daylight saving time, fewer than 1 in 4. Those in favour (32%) outnumber opponents by nearly 3 to 2, while 46% have simply checked out of the debate entirely.

Opposition is highest among over-55s (28%), who nearly split evenly with supporters, and lowest among under-30s, where just 15% are against it.

Overall results

22% of Americans are against daylight saving time, fewer than 1 in 4.

Question asked: What is your view on daylight saving time?

32%
46%
22%
For DST Indifferent Against DST

Results by segment

The line bar marks the overall average for DST (32%).

Gender

Male
33%
45%
23%
33%
Female
31%
47%
22%
31%

Age group

Under 30
36%
48%
15%
36%
Age 30-55
32%
48%
20%
32%
Over 55
28%
44%
28%
28%

Under-30s are the most supportive at 36% for, with the lowest opposition at just 15% against. Over-55s have the highest opposition at 28% against, nearly matching the share who support it, yet still fewer than 1 in 3. Gender makes little difference, men and women are nearly identical across all three options.

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