Nearly half of Australians would enjoy a song less if they knew AI made it
Using this data story? Please reference the source using one of the formats below.
Conjointly. (March 2026). Nearly half of Australians would enjoy a song less if they knew AI made it. https://brandtracker.conjointly.com/data-stories/ai-song/. Retrieved .
Conjointly. "Nearly half of Australians would enjoy a song less if they knew AI made it." Brand Tracker by Conjointly, March 2026, https://brandtracker.conjointly.com/data-stories/ai-song/. Accessed .
Conjointly. "Nearly half of Australians would enjoy a song less if they knew AI made it." Brand Tracker by Conjointly. March 2026. https://brandtracker.conjointly.com/data-stories/ai-song/. Accessed .
The March 2026 Brand Tracker survey of 1,351 Australian adults asked one extra question: how learning a liked song was made in part by AI would affect future enjoyment of it.
Conjointly found that most Australians feel less favourably toward a song once they learn AI was involved in making it. 46% say they’d be less likely to enjoy the song, while just 10% said they’d be more likely to enjoy it.
The negative sentiment is even higher among under-30s (52%) and women (50%), suggesting these groups are the most sensitive to AI involvement in music.
Overall results
46% of Australians would enjoy a song less knowing AI helped make it.
Question asked: If you found out a song you liked was made in part by AI, how likely would you be to enjoy it in the future?
Results by segment
The line bar marks the overall average for "less likely" responses (46%).
Gender
Age group
Women come in at 50% vs men at 42%. The 30–55 cohort is the most accepting at 44%. More than half of under-30s (52%) would enjoy a song less, the highest of any group, a counterintuitive finding for the generation that grew up with AI.
