Nearly half of Australians would enjoy a song less if they knew AI made it
Using this data story? Please reference the source using one of the formats below.
Conjointly. (2026, May). Nearly half of Australians would enjoy a song less if they knew AI made it. https://brandtracker.conjointly.com/data-stories/ai-song/. Retrieved .
Conjointly. "Nearly half of Australians would enjoy a song less if they knew AI made it." Brand Tracker by Conjointly, May 2026, https://brandtracker.conjointly.com/data-stories/ai-song/. Accessed .
Conjointly. "Nearly half of Australians would enjoy a song less if they knew AI made it." Brand Tracker by Conjointly. May 2026. https://brandtracker.conjointly.com/data-stories/ai-song/. Accessed .
Nearly half of Australians would enjoy a song less if they knew AI helped make it.
The March 2026 Brand Tracker surveyed 1,351 Australian adults. 46% say they’d enjoy a song less after learning AI was involved in making it vs. just 10% who’d enjoy it more. The negative sentiment is even higher among the under-30s (52%).
Spotify recently received criticism about the amount of AI-generated music on the platform, and now they are introducing ability for artists to mark music as AI-generated, but it’s not yet clear if they will let listeners bin the AI slop.
Survey
AU · March 2026 · N = 1,351
Overall results
Question asked: If you found out a song you liked was made in part by AI, how likely would you be to enjoy it in the future?
46% of Australians would enjoy a song less knowing AI helped make it.
Results by segment
Bar shading represents share of "less likely" responses. Line marks the overall average (46%).
Gender
Age group
- Women come in at 50% vs men at 42%.
- The 30-55 cohort is the most accepting at 44%.
- More than half of under-30s (52%) would enjoy a song less, the highest of any group, and a counterintuitive finding for the generation that grew up with AI.
